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NEW FEATURES FOR THE DRUPAL - GOOGLE WEBSITE OPTIMIZER MODULE

PUBLISHED ON 9/8/2011

In netstudio we like to run experiments. We do that very often because we know that it positively affects the site conversion rate.

We try to find ways to make everything do often easier to implement. Thus, in sites made by Drupal, we use the Google Website Optimizer module. This module automatically inserts the necessary script to the pages that are to be tested and also to the conversion page, saving us some time from having to add the necessary scripts to the site theme manually. The module was developed for Drupal 6 by Nick Schoonens from Australia and was ported to Drupal 7 with the help of Geoff Brown from Canada.

7 REASONS FOR NOT DOING E-COMMERCE

PUBLISHED ON 1/8/2011

1. It needs time.

Besides planning, designing and implementation, consider that updating, maintaining, analyzing, optimizing your online store requires time. The more time you invest in your online store, the highest the percentage of success.

2. It needs money.

Initial construction of your e-shop can be affordable and even free if you have the time and ability to do it yourself. A lot of off the shelf scripts can usually provide you with the 80% of your requirements. The rest 20% though costs a lot, especially if you are not a coder so you will have to assign coding, designing and promoting of your site to a specialized company.

DOES WEATHER AFFECT CONVERSION RATE?

PUBLISHED ON 6/7/2011

The Inspiration

A few months ago I was talking with a customer and friend and he told me that "the weekend's sales were very low because of the good weather"!

I asked him what he meant and he said that "when the weather is good, people get out, so they are not in front of their computers to place orders". I didn't pay much attention to it, but as he was talking and explaining I wondered if we could measure and certify what my friend had as an intuition.

The measurement

So we set up a script that stores on the server that the site resides the weather conditions and temperature every five minutes. Then we added a custom variable in Google Analytics that stores the weather conditions and temperature for each visit.

The result was that after a few days we could have a report on sales and conversion rate depending on weather conditions like the following:

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