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Joomla 2.5 vs Drupal 7

PUBLISHED ON 11/8/2012

I recently posted on a developer discussion forum our view on Drupal 7 vs Joomla 2.5. I repost here:

Let me present my view on this issue after having worked with both systems extensively. Since I worked alone as a freelancer until our team got to have 6 full-time developers.

We used to work with Joomla since the... Mambo times (7 years ago) and until one and a half year ago. We had reached a point where we developed for Joomla advanced e-shops, online apps and that included development of many components, plugins and Joomla modules.

It's been one and a half year that we switched to Drupal. This change wasn't an easy decision, because when you have conquered a CMS and you have to learn a new one, the time investment is just this: AN INVESTMENT. Along with whatever that means. But we did switch and we didn't regret.

How to use the new Google Content Experiments A/B testing platform to optimize your Drupal site

PUBLISHED ON 31/7/2012

A/B TestingTomorrow, Google Website Optimizer will no longer be available as a standalone product. Instead, Content Experiments is replacing this tool, which is integrated right within Google Analytics.

So, if your Drupal site has Google Analytics already installed (which it should have), then you can use Content Experiments to optimize your site by testing different variations of it.

For the time being, the new tool is limited to A/B Testing. Multivariate testing is not yet available.

What can you do with A/B Testing? You can create different variations of your pages and test which one performs better, conversion wise. The main things you could test are page titles, main graphics, layouts. The more prevalent the difference between the two (or more) variations, the better.

WHAT IS THE BEST TIME TO TWEET?

PUBLISHED ON 15/7/2012

Social media, when used in the right way, can become a very effective marketing tool.

Posting on Twitter and Facebook what you do, you have your "followers", the people who are interested the most in you, to listen to what you have to say.

One "secret" of this process is that all times are not the same. Your followers are online certain times depending on their habits, timezone and profile. So, there are certain times that are the most effective to post.

Each user's followers habits are different, that's why at netstudio we have developed methods to find out which are the best time of each day of the week to post your tweet depending on your followers' usage patterns.

The cost for such an analysis of your Twitter profile is very low, the difference it can make though, is huge!

Contact us for more info.

ZMOT OR ARE YOU THERE WHEN THEY ARE LOOKING FOR YOU?

PUBLISHED ON 26/3/2012
μπροστά από το ράφι του σούπερ μάρκετ

One of the most common experiences we have as consumers is that of going to the super market, where we want to buy a product without having a specific brand in mind. The only thing we know is that we have a certain need that we want to cover for. So we go to the super marker self that has the products we want, we scan them, we filter all available choices and at the end, we pick only one of them.

So far everything seems quite normal (and it indeed is). But how exactly do we end up with the choice that we made? How, when we didn’t have previously any clue about the available options, we ended up with one? In other words, what is the moment where we decide and pick the product we want to buy?

THE ADVANTAGES OF A WELL STRUCTURED GOOGLE ADWORDS CAMPAIGN

PUBLISHED ON 26/3/2012

For all those that have started to build a campaign in Google Adwords (from beginners to professionals), I believe we all have reached a point where we think “What keywords should I use, how many and in what way?”. One method to do that is to create only one generic Campaign which we will use to add all our keywords related to our site and the products/services that we offer. And although this seems to be the most simple and easy approach to create a new campaign, it is the least efficient. Let’s take a look at why.

DRUPAL OPTIMIZELY MODULE FOR EASY A/B TESTING

PUBLISHED ON 24/3/2012

ΕικόναOptimizely is a testing tool that lets you setup A/B and Multivariate tests on your page with virtually no coding! As their creators say, it's A/B testing software that you'll actually use. A one-time copy-and-paste is all you need to run tests.

We developed a Drupal 6 and Drupal 7 module that makes that even easier. You only need to install the module and insert your Optimizely user id. That simple! You are ready to start building your A/B and Multivariate tests*.

Even better, the module is provided for free! Go download it and start testing. We wish you happy optimizing!

*Optimizely service is not free. You can get a 30-days free trial though from optimizely.com.

OPEN DEALS - A DRUPAL DISTRIBUTION FOR DEALS SITES BY NETSTUDIO

PUBLISHED ON 6/11/2011

Today was a very exciting day in netstudio. After a month of work by Nikos, George and me, we gave to the Drupal development community a Drupal Distribution for building deals sites.

Its name... Open Deals!

Deals because if refers to deals sites (group buying sites). Open because it is free (Zero Priced AND Free to Use) and Open Source.

What is a "Drupal Distribution"

First things first. What is a Drupal Distribution?

It's a pre-set Drupal installation designed to execute a specific task. There are many distributions out there that cater to many needs, like for example online magazines, organising events and seminars, educational institutions, government agencies etc.

MIGRATING IVF-EMBRYO.GR FROM JOOMLA! TO DRUPAL

PUBLISHED ON 1/11/2011

ivf-embryo.gr is Thanos Paraschos' "Embio Medical Center" website. Embio Medical Center is a specialized in vitro fertilisation clinic.

The clinic is one of the most known in Greece and its website is one of the largest in both in content and visitor numbers that was developed and hosted by Netstudio. We joke about it calling it an encyclopedia due to the tremendous amount of articles it contains.

The website was developed in 2007 using Joomla! 1.0.x and in 2009 was transferred to Joomla! 1.5.x. During those 4 years, and while the content's volume was still growing, 2 major reconstructions needed to be done along with numerous fixes and improvements.

DRUPAL CON LONDON FROM A NEWBIE'S POINT OF VIEW

PUBLISHED ON 16/10/2011
DrupalCon
Recently I was pleased to attend along with Netstudio's team this year's DrupalCon in London. If someone would ask me what did I take in from the whole experience, I would reply "A whole new view on what 'open source community' means!". It's really astonishing how Drupal's community works and proves that nothing is coincidental:
  • It's not a coincidence that more and more sites are developed in Drupal.
  • It's not a coincidence that the greatest educational organizations (.edu) use Drupal.
  • It's not a coincidence that sites like the White House, MTV, Economist, Examiner and Ubuntu are Drupal sites.
  • It's not a coincidence that Netstudio now only develops in Drupal!

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